In 2024, Amazon commissioned North to craft a serie of animated backgrounds for their FireTV.
The concept behind these is to explore with the 16:9 aspect ratio, and play with 16 x 9 shapes, re-arranging, re-colouring and re-shaping them over the given 5 minute time frame.

It was a very interesting as a team of designers to be given total creative freedom, as the brief was very open-ended.
I usually measure a project's quality by thinking of the best solution to a given problem, and switching this approach was intimidating, yet liberating.